Ad Retargeter AdRoll: “Cookies are the New Email”

Remember the scene in “Minority Report” where Tom Cruise is in a mall, all the while personalized advertisements are literally calling out to him as he walks by? Is this our digital future? How exactly does behavioral retargeting work, and does it deserve to be controversial

Read the original:
Ad Retargeter AdRoll: “Cookies are the New Email”

Tags: , ,

Comments are closed.